UX + MACHINE LEARNING
INNOVATION
Expertise and UX+AI Work Samples
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Intelligence Gathering
Opportunity research — Data analysis — Product design + strategy sprints — Ecosystem analysis — Market and policy analysis — Strong stakeholder engagement and relationship building
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Strategy + Design
Product innovation strategy — In-app adoption and growth strategies — Responsible and Ethical AI/UX principles — Communication and Influence strategies — Customer-focused end-to-end product experience design
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Innovation
Accelerate machine learning product and patent development — Build strong academic and industry partnerships — Develop high-functioning incubation teams — Accelerate unique concepts from ideation to scalable growth — Create best-in-class AI-driven product design and functionality
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Results
Diversified revenue streams — Quick responses to changing customer needs — Increased market share — Accelerated commercialization — Outstanding working partnerships across teams, investors, sponsors, academia, executives, and boosters
PerXAI | Responsible AI
At PerXAI (pronounced per-si), a seed-funded start-up working out University of Washington’s CoMotion Labs, A.K. led a global team of ML engineers, data scientists, and designers to create a set of Responsible AI and UX principles.
Results: Definitive product development guide for UX, marketing design, and XAI models for a new platform empowering users to validate recommendations served up by ML.
Cisco | Elevating the customer experience
Cisco’s Global Brand Experience and Design team engaged R+Co. as a freelance - then in-house - Experience Strategy Director to lead the creation and launch of a new cross-platform modern digital design language for all of Cisco.
In addition to leading a high-performing team of in-house and agency designers, researchers, strategists, pm’s, and developers - R+Co. managed SOWs, vendors, budgets, and leadership engagement. Under R+Co.’s leadership, the team created everything from design and Accessibility principles to motion design, iconography, color palettes, look and feel, and tone and voice for the entire Cisco product portfolio..
Results: Thanks to highly-engaged executives and an incredible team, the designs were CEO and Board-approved. From there, R+Co. quickly scaled the implementation of the design language across the product portfolio to reach over 100 million users in record time, affecting over $3B in product revenue in the first six months.
Webex | Scaling growth
Webex is the OG of B2B video conferencing technology - and, even before the pandemic, more and more companies were embracing hybrid working models. The Webex website and messaging was very enterprise-centric and outdated compared to upstarts like Zoom and Slack.
Recognizing that the changing employee ecosystem has enormous influence over IT decisions, R+Co. worked with the team to take on a full rebrand and overhaul of the brand strategy, look and feel, and messaging content to resonate directly with our existing and potential customers. R+Co and the team also significantly streamlined the e-commerce purchase path both online and in-app, making it faster and easier for teams to quickly get started with Webex.
Results: 10% YOY user growth and 10% YOY sales increase.
Microsoft Incubation | Building a strong innovation pipeline
Microsoft engaged R+Co. to work with studio leads to build and launch a fast-paced innovation program for a high-profile - but stealth - cross-functional incubation team of designers, strategists, and engineers creating near-future AR/VR/MR consumer-facing technology.
First, R+Co. defined the incubation model that best fit the team, the goals, budget, desired outcomes, and timelines. Next, R+Co. built and implemented an engagement strategy to create partnerships with executives across the Windows org to raise the teams’ profile, create demand, and ensure strong working relationships between teams.
Results: R+Co. successfully built a high-functioning and collaborative environment of learning, rapid ideation and prototyping to accelerate commercializable innovations. One early success of the team was the Microsoft DUO, launched in late 2019.
EnergySavvy.com | Designing and launching an end-to-end SaaS experience
Using a peer comparison strategy to inspire homeowners to build energy efficient homes, EnergySavvy started with a lead-gen business model, then quickly pivoted to SaaS.
As Director of Marketing + Experience Strategy, R+Co. used the peer comparison technology as a jumping off point to create an end-to-end experience for our customers and providers - from awareness to adoption, retention, and support.
Results: R+Co. and the team quickly scaled the model and reached customers nationwide. EnergySavvy sold for $35M in 2019.
Cisco CX |ML-driven mobile app strategy
To help scale customer adoption and retention of Cisco’s Customer Experience (CX) desktop app, R+Co. directed an extraordinary team of strategists, designers, and researchers to do a deep dive into the business needs of our customers and their daily work goals and habits.
Results: Working on tight timeline, the team identified high-value unique opportunities for customization and personalization, as well as key marketing integrations for our launch strategy.
Fred Hutch | Driving innovation through omni-channel campaigns and events
Fred Hutchinson Cancer Research Center was looking to modernize and scale their communications and fund-raising efforts to reach a new generation of donors. As a member of the senior leadership team, A.K. led the omni-channel digital strategy and execution for the highly successful $1M brand awareness campaign, as well as participated on the leadership team that created and scaled 3 new significant fundraising campaigns, including Obliteride - the annual community-based cycling fundraiser for life-saving cancer research..
Results: Within two years, the team increased Millennial donorship by 25% and raised recurring donations by 20%. Obliteride has become a signature event for Fred Hutch and raised over $36M to date.