https://www.studiorco.com/welcome daily 1.0 2024-10-16 https://www.studiorco.com/contact daily 0.75 2024-04-04 https://www.studiorco.com/perxai daily 0.75 2024-10-16 https://www.studiorco.com/work daily 0.75 2024-10-16 https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/ffd5f6e1-8606-4f3c-a8f9-176bf3b95489/App+Strategy+Overview.png https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/8146119c-3e64-4316-ba26-50b453b5ec46/Swimming+in+a+sea+of+data.jpg https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/31752409-1830-4095-b224-50671a5bf2a9/Webex+Collaboration.png https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/0848191a-7a2a-479e-b771-f6690c89f2bb/Microsoft+Surgace+DUO.jpeg https://www.studiorco.com/work-1 daily 0.75 2023-03-15 https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/8146119c-3e64-4316-ba26-50b453b5ec46/Swimming+in+a+sea+of+data.jpg Work (Copy) - PerXAI | Responsible AI At PerXAI (pronounced per-si), a seed-funded start-up working out University of Washington’s CoMotion Labs, A.K. led a global team of ML engineers, data scientists, and designers to create a set of Responsible AI and UX principles. Results: Definitive product development guide for UX, marketing design, and XAI models for a new platform empowering users to validate recommendations served up by ML. https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/1647044439935-MFSS02RQ27FP3Z8WHDXC/Design+Examples.png Work (Copy) - Cisco | Elevating the customer experience Cisco’s Global Brand Experience and Design team engaged R+Co. as a freelance - then in-house - Experience Strategy Director to lead the creation and launch of a new cross-platform modern digital design language for all of Cisco. In addition to leading a high-performing team of in-house and agency designers, researchers, strategists, pm’s, and developers - R+Co. managed SOWs, vendors, budgets, and leadership engagement. Under R+Co.’s leadership, the team created everything from design and Accessibility principles to motion design, iconography, color palettes, look and feel, and tone and voice for the entire Cisco product portfolio.. Results: Thanks to highly-engaged executives and an incredible team, the designs were CEO and Board-approved. From there, R+Co. quickly scaled the implementation of the design language across the product portfolio to reach over 100 million users in record time, affecting over $3B in product revenue in the first six months. https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/31752409-1830-4095-b224-50671a5bf2a9/Webex+Collaboration.png Work (Copy) - Webex | Scaling growth Webex is the OG of B2B video conferencing technology - and, even before the pandemic, more and more companies were embracing hybrid working models. The Webex website and messaging was very enterprise-centric and outdated compared to upstarts like Zoom and Slack. Recognizing that the changing employee ecosystem has enormous influence over IT decisions, R+Co. worked with the team to take on a full rebrand and overhaul of the brand strategy, look and feel, and messaging content to resonate directly with our existing and potential customers. R+Co and the team also significantly streamlined the e-commerce purchase path both online and in-app, making it faster and easier for teams to quickly get started with Webex. Results: 10% YOY user growth and 10% YOY sales increase. https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/0848191a-7a2a-479e-b771-f6690c89f2bb/Microsoft+Surgace+DUO.jpeg Work (Copy) - Microsoft Incubation | Building a strong innovation pipeline Microsoft engaged R+Co. to work with studio leads to build and launch a fast-paced innovation program for a high-profile - but stealth - cross-functional incubation team of designers, strategists, and engineers creating near-future AR/VR/MR consumer-facing technology. First, R+Co. defined the incubation model that best fit the team, the goals, budget, desired outcomes, and timelines. Next, R+Co. built and implemented an engagement strategy to create partnerships with executives across the Windows org to raise the teams’ profile, create demand, and ensure strong working relationships between teams. Results: R+Co. successfully built a high-functioning and collaborative environment of learning, rapid ideation and prototyping to accelerate commercializable innovations. One early success of the team was the Microsoft DUO, launched in late 2019. https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/1647044259931-WQ3PBERAS9IE4OALXF7E/EnergySavvy.jpg Work (Copy) - EnergySavvy.com | Designing and launching an end-to-end SaaS experience Using a peer comparison strategy to inspire homeowners to build energy efficient homes, EnergySavvy started with a lead-gen business model, then quickly pivoted to SaaS. As Director of Marketing + Experience Strategy, R+Co. used the peer comparison technology as a jumping off point to create an end-to-end experience for our customers and providers - from awareness to adoption, retention, and support. Results: R+Co. and the team quickly scaled the model and reached customers nationwide. EnergySavvy sold for $35M in 2019. https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/ffd5f6e1-8606-4f3c-a8f9-176bf3b95489/App+Strategy+Overview.png Work (Copy) - Cisco CX |ML-driven mobile app strategy To help scale customer adoption and retention of Cisco’s Customer Experience (CX) desktop app, R+Co. directed an extraordinary team of strategists, designers, and researchers to do a deep dive into the business needs of our customers and their daily work goals and habits. Results: Working on tight timeline, the team identified high-value unique opportunities for customization and personalization, as well as key marketing integrations for our launch strategy. https://images.squarespace-cdn.com/content/v1/622a5f04baff6270fce65369/11e4d6b0-dc5d-496b-a991-e236af62e250/obliteride-paint-town-orange-article-image.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Work (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Work (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Work (Copy) https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607007355264-EQINP2XUZQO9PPNNDRZD/Aro%2BHa_0010-larger.jpg Work (Copy)